Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s innovative and engaging for your prospects and customers. Many of the ideas you think of will be evergreen (i.e., just as relevant months or years from now as they are today). That being said, you shouldn’t ignore timely topics either. While they may not be the bulk of your editorial calendar, they can help you generate spikes of traffic. For example, most people count on incorporating popular holidays, like New Year‘s, in their marketing efforts. But you don’t have to limit yourself to these important marketing dates.